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Porsche, an increasingly electric future: the House raises the bar


Porsche’s future will be increasingly electric, as stated by the CEO of the German carmaker.

“The future of Porsche is electric” . CEO Oliver Blume goes straight to the point in outlining the German car company’s future plans. To be precise, the Zuffenhausen-based company has decided to aim even bigger, pursuing a new commercial purpose: 80 percent of the models will be fully battery-powered by 2030. Until now, the same percentage referred to the electrified product portfolio. , therefore also including hybrids. In short, the manufacturer has decided to further raise the bar.

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“In 2025 , half of all new Porsche sales are expected to come from the marketing of electric or plug-in hybrid vehicles. In 2030 , the share of all new fully electric vehicles should be more than 80 percent, ” Blume later underlined during the canonical budget press conference.

Porsche is continuing with preparations for the new Macan , which will be unveiled next year in its purely electric form. It is the company’s goal to “hybridize” the 911 and to offer the 718 Cayman and Boxster (both inspired by the Mission R concept) only on battery power.

However, the push in the electric race does not correspond to a reduced commitment in the field of synthetic fuels . On the contrary, they are considered “an ideal complement” of future mobility and with the potential to power “endothermic vehicles” according to a solution close to carbon neutrality.

Listing on the stock exchange

Apart from the electrical chapter, the press conference provided a detailed overview of the budgetary results and the financial perspectives. In the future, the company will be listed on the stock exchange by the parent company Volkswagen, in a transaction similar to the spin-off of Ferrari from Fiat Chrysler. The success of the Prancing Horse led the power of Wolfsburg to follow in its footsteps. “Porsche – commented the director of the financial department, Lutz Meschke – is in an excellent position: we can look to the future with great confidence” .


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