Mercedes supports the AIRC campaign for cancer research and prevention, with some initiatives for its customers.
Mercedes-Benz Italia takes the field with AIRC for cancer research. A new initiative promoted by the Customer Service team of the German car manufacturer which, on the occasion of 8 March, invites every woman to be the protagonist of the campaign, which will end on 8 May, a date equally full of significance to underline the considerable commitment and dedication profuse by all mothers. During their lifetime, about 1 in 3 is affected by cancer in Italy. In 2021, more than 182,000 new cases of cancer were detected in the female population. The progress made on the research front allows for ever more timely, accurate and accessible diagnoses, and targeted, effective and toleral treatments, but there is still a long way to go.
To participate in the campaign, it will be sufficient to request maintenance, repairs, the purchase of Original Accessories and Collection or the purchase / change of tires from one of the participating Mercedes-Benz Services. At the same time, the Italian division of the engine giant will donate 3 euros to the AIRC Foundation . Furthermore, in exchange for a minimum purchase of 350 euros (excluding VAT) and the purchase of a ServiceCare 3 or 4 service package, the car can be sanitized free of charge and at a discount of 100 euros (VAT included).
Involved the assistance network in the area
The director of Customer Services Mercedes-Benz Cars, Gianluigi Riccioni, declared: “Last October, on the occasion of the Pink Ribbon campaign against breast cancer, we took to the field alongside the Airc Foundation, today we want to give continuity to this commitment with a new initiative that directly involves our assistance network in the area – said Gianluigi Riccioni, Director of Customer Services Mercedes-Benz Cars -. A new opportunity that allows us to offer our contribution beyond the commercial vocation through a call to action that is addressed directly to women, in support of other women “ .