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Ford: number one foreign brand in the first quarter of 2022


2022 opens under the sign of Ford, the number one foreign brand in Italy during the January-March quarter.

Ford closes the first quarter of 2022 with the achievement of leadership among foreign brands, both in the car and commercial vehicle sectors. This was reported by a press release issued by the Blue Oval House, which quantifies the registered units in over 24 thousand, equal to a market share of 7 percent. A result made possible also and above all thanks to the contribution of Puma and Kuga, who have entered the good graces of our peninsula.

During the same period, the Ford Puma proved to be the preferred compact size crossover in Italy, with more than 9,300 units delivered, of which 93 percent powered by the EcoBoost Hybrid powertrain. No less significant is the performance recorded by Kuga , a fundamental pillar in the offer of the manufacturer with stars and stripes. In fact, it turned out to be the medium SUV preferred by families.

More than a third of the Kugas were chosen in the hybrid version . Yet another sign of how much perception towards alternative forms of nutrition is changing even within our borders. Specifically, interest in forms with low or zero environmental impact is constantly increasing.

The quarter January-March 2022 also rewards Mustang Mach-E . The brand’s first Full Electric SUV doubled its market share in the 100 percent electric car segment compared to the close of 2021.

In command for commercial vehicles

In the note issued by Ford, the commercial vehicle proposal has maintained its appeal, with the Blue Oval as the leading importer, with a market share of 14.4 percent and over 5,700 units registered. The Transit Custom still looks down on all competitors in the one-ton segment, with a segment share of 37.6 percent and triple the number of units delivered in January-March 2022 compared to its first direct pursuer.

Finally, the Ranger remains the model to beat in the pick-up sector, closing the first quarter with a 34 percent segment share.


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