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F1, Flavio Briatore: official returns as Circus Ambassador


F1, Flavio Briatore is back, the former Renault boss will be Ambassador of the Circus and will also take care of entertainment events.

It has been rumored for months, ever since at the end of the 2021 season Flavio Briatore had had several meetings with the Formula 1 boss. Former Ferrari Stefano Domenicali. But now the news has become official, the former boss of Benetton and Renault, who has brought champions like Michael Schumacher and Fernando Alonso to the roof of the world. Re-enter the Circus.

The Cuneo manager does it this time not as a team manager. But as an ‘Ambassador’ of the same F1 . A role that, as explained by Briatore himself, has made his new role official through his Instagram profile. Which aims to exploit his huge network of contacts and his undeniable ability as an entrepreneur. Especially in the entertainment industry.

The words of the former manager

Flavio Briatore comments as follows: “I am happy to be a Formula 1 Ambassador – revealed the former number 1 of the F1 area of ​​the Losanga-based company, who remained in the saddle until the infamous episode of the Crashgate in Singapore – this morning the FOA released the following note: ‘Flavio Briatore, in his capacity as long-time ambassador for Formula 1, will continue to support the Circus in relations with some promoters, existing and potential partners, also developing any commercial and entertainment collaborations’. “

He adds: “I am delighted and honored to be able to continue to support the commercial and entertainment development of F1 , the sport I love and which has been such an important part of my professional life” concluded Briatore.

In fact, in recent years Briatore had never completely detached himself from the races, often following Fernando Alonso on the track, still managed by him on a contractual level.


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